CaseStudies


Dilemma:
The legal counsel for a dietary supplement manufacturer wants assurances that there really is science behind the marketing label copy for a soft-gel herbal. Who can provide the substantiation? Is what the competition or ingredient broker saying truly factual?

Solutions:

  • Compile, review, and present the peer-reviewed science behind new supplement formulation to address extraction methods, dosage ranges, efficacy, interactions and contra-indications
  • Benchmark the competitor science statements with client’s marketing proposal and FDA labeling regulations as a SWOT analysis
  • Recommend further research opportunities and based on SWOT analysis

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Dilemma:
Regulatory affairs at a large manufacturing firm wants details regarding a functional food ingredient from product development team. The regulatory director needs a thorough review of the “hot, new ingredient” in the formulation for submission to an international government. Developers are too busy to relieve them of their bench-top duties. Who can create a monograph in time for product registration and for a successful product launch?

Solutions:

  • Outline the benefits and reported adverse events from scientific literature along side the vendor’s agricultural sustainability report
  • Categorize the abstracts listings with summaries that portray the research conclusions in a factual light
  • Position the research findings with details about human consumption data and toxicological data from vendor or third-party resources

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Dilemma:
The opening date is 14 months away for a new grocery store chain. The store does not have a single, private label product manufactured let alone any labels designed. What can be done to assure the 1,600 new labels are in compliance before the ribbon cutting?

Solutions:

  • Identify FDA, USDA, ATTB label requirements and create a corporate labeling manual for how to comply
  • Train technical team and graphic designers in regulatory must-have’s according to brand guidelines and establish a review process for all labels
  • Identify state and commodity specific regulations wile assisting team with co-packer packaging limitations
  • Create tools for label review and compliance to new regulations including Country of Origin Labeling (COOL)

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Dilemma:
The international business has a customized web-software system to manage private-label formulas manufactured by co-packers. The system is not current to USA regulations for food, meat, poultry, seafood or alcohol. The system must be in place within 5 months so training can begin with hundreds of co-packers.

Solutions:

  • Work with client’s software vendor to modify fields to allow software to track ingredients, specifications, labels and processing steps
  • Adapt existing international training materials to USA examples for packaged foods, fresh produce, and retail cuts of meat, poultry, and seafood
  • Manage the training schedule and train additional staff to deliver 2-day user program while providing on-going support for current users
  • Test the software system to insure new features are user-friendly and compliant with food regulations

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Dilemma:
Product development and marketing are finally agreeing. They’re reaching for the same flashy, functional ingredient. Who can help us identify what the medical literature says about the ingredient? Who can help us “trial” our ideas in people? What human research will make the company distinguish itself from among the others?

Solutions:

  • Convert the medical literature into readable summaries that give actionable conclusions
  • Connect with investigative researchers for product specific human trials or other meaningful tests
  • Design and conduct human clinical trials with credible research institutions and within good clinical practices (GCPs)
  • Identify scientific meetings and conferences to create product awareness in the technical community
  • Exhibit technical presentations or posters for greater product visibility of product research

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Dilemma:
The corporate chef is helping your company reach new market venues. Unfortunately all he sees are great tastes and pretty food displays. Who can help the Product Developer for Ready-to-Heat Food Manufacturer evaluate whether our products are truly healthy? What does the Nutrition Facts panel look like?

Solutions:

  • Serve up a proper FDA or USDA nutrition facts panel for each recipe
  • Suggest ingredient substitutions to modify recipes to meet national health guidelines and acceptable claims
  • Recommend national label programs with related front-of-pack icons on finished packages
  • Prepare a formulation comparison to a competitor’s label and discuss the opportunities for better market positioning

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Dilemma:
An investment banker wants an executive summary and clean presentation to introduce a novel food ingredient created from plant-based by-products. Who can create a presentation that portrays the novel plant extract for non-technical investors or prospective food developers? How will the technical information appear relative to existing science-will it appear as phyto-chemicals or fido-chemicals?

Solutions:

  • Summarize the extraction methods and research behind the novel plant-based material by drawing on the corporate scientists’ original work
  • Create an electronic slide-show that is targeted and focused for the specific audience with complementary collateral materials
  • Benchmark the novel material with existing plant-based materials to reinforce the distinctive nature of the potential investment

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Nutrition Data and Food Consulting

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