Chobani urges court to toss false advertising suit
A false advertising lawsuit alleging that Chobani’s labels are confusing and deceptive, paints American consumers as credulous fools unable to apply common sense when they go shopping, argues the yogurt maker in court documents urging the judge to toss the case.
Even national brands, get it wrong. The FDA, FTC and more importantly, the lawyers, find it easy to bring suit when you say ZERO. In generally be very cautious with superlatives like none, zero, all, pure, and the like.