Coming Soon to your city? Santa Monica enforces labeling health claims.
The City of Santa Monica City Attorney and Los Angeles City Attorney, teamed up to prosecute the maker of “Neuro” drinks, because the company lacked the necessary scientific evidence to back up many of the health-related claims advertised. (
Source: City of Santa Monica Newsroom). The FDA “Guidance for Industry Substantiation for Dietary Supplement Claims” outlines what would and would not be reasonable scientific evidence. The FDA says “The “gold” standard is randomized, double blind, placebo-controlled trial design. However, trials of this type may not always be possible, practical, or ethical.”
Clearly the City of Santa Monica disagreed.
Adam Radinsky, Santa Monica’s Chief Deputy City Attorney for Consumer Protection.
Words matter, especially as more and more people become concerned about what they eat and drink, a product’s health claims need to be fair and accurate. If something is claimed to have health benefits, the manufacturer needs to back that up with reliable scientific evidence.
Neurobrands, has agreed to pay $500M and change its marketing practices.
The claims prohibited under the permanent injunction are:
- Supports memory
- Provides fuel for the brain
- Promotes healthy aging
- Provides mental energy
- Delivers sustained focus
- Strengthen your focus and creativity
- Daily dose of immunity
- Enhances mood
- Relieves muscle cramps
- Helps normalize sleep patterns