Non-GMO claims – fertile ground for lawsuits
Be careful of superlatives – Best, Pure, All Natural and even “non-GMO”. They all imply an absolute. “non-GMO” implies “nothing — nada — zero — zilch” genetically modified organisms. As Chiplote is finding, if you use “non-GMO” you can expect the lawyers to fight over the gray. When lawyers spar the dollars just add up, so know your risks.
An order from a Florida judge in a lawsuit vs Chipotle should serve a warning to all food marketers that they could be sued if they make non-GMO claims about foods containing dairy or meat from animals fed GE feed, legal experts have warned.
Source: I’m a Cow Song