May 26, 2016

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Sugar by any other name is sugar.


Evaporated cane juice, is a popular ingredient in the clean label and natural foods movements. But as yesterday’s Food and Drug Administration (FDA) guidance points out (and rightfully so) sugar by any other name is still sugar.

This issue has been building for a long time; in 2009 the FDA issued a recommendation, but clearly that wasn’t enough because NPR was still reporting on evaporated cane juice in 2012.

It’s now 2016, What do you think?

Food and Drug Administration Guidance

The FDA’s view is that the term “evaporated cane juice” is false or misleading because it suggests that the sweetener is fruit or vegetable juice or is made from fruit or vegetable juice, and does not reveal that the ingredient’s basic nature and characterizing properties are those of a sugar.

Should evaporated cane juice be considered sugar or is it juice?

Hopefully you did not have a Las Vegas wager on this ingredient naming.   FDA’s guidance is their approach to making rules. Your food—or supplement–labels should adhere to the rules or you risk FDA action or worse, a lawsuit.  The FDA has said juice is misleading and the result of evaporation is basically crystalline sugar….not something you pour into a glass as a beverage





May 19, 2016

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Hormel Buys In to the Natural Trend for $286million

jnb-000315Hormel, perhaps the epitome of processed foods, jumps into the natural movement.


Demonstrating the ongoing interest in next-generation food brands, CPG giant Hormel today announced the acquisition of natural nut butter and snack maker Justin’s for $286 million. Justin Gold, Founder of Justin’s, told Project NOSH that the brand admires Hormel’s success and looks forward to learning from the larger company


Source: Hormel “Bought In To What Justin’s Is” Says Founder Gold | Project NOSH