Tiffany foods anyone?
Tiffany Setting the Standard
Venable LLC, recently posted a summary of the Tiffany vs Costco trademark infringement lawsuit. The full article is worth a quick read. Essentially using “Tiffany” to describe a ring, such as “Tiffany ring” or “Tiffany settings” is just fine. But using Tiffany alone is not. Tiffany® is a registered trademark. The federal judge ordered Costco to pay $19.4 million for trademark infringement and trademark counterfeiting.
So what does this have to do with food and supplement labels? Marketers are creative and always looking for creative romance copy. A good review should look for and identify risky terms.
Take a quick quiz? From this list, which terms are trademarked?
- Cha Cha Cha
All of them, except Sriracha. Check for yourself at the USPTO.gov trademark search site.
Bottom line – know what the words you use mean; conduct a trademark search; and seek professional help.